As Orientation Week for the incoming class of medical students arrived in August, Diann Rothwell Lapin, assistant dean for admissions at the Feinberg School, was characteristically prepared. Using the editing function of a Web tool called SiteExecutive (SE), she had already updated the statistical profile of the new class on the admissions Web site, including information about gender, ethnicity, age, average test scores, and students' diverse experiences (ranging from National Geographic researcher to Indian classical dancer).

Then, taking advantage of SE's preview function, she made sure that the profile appeared just as she wanted it to without actually making it accessible to the public. Once Lapin confirmed that the statistics were correct—that the students who said they would matriculate at the Feinberg School had actually arrived and signed registration forms—she "published" the profile. Within a matter of seconds the new profile was visible to the world. "It was that quick," remarks Lapin, who has no knowledge of HTML and doesn't need it to use SE.  view full story>